Live on U.S.
OOH
Live on Daddy’s Dime
Daddy’s a term Gen Z knows and loves, so why not speak their language on social. Army influencers show how good life gets when it’s paid for on Daddy’s dime.
Gen Z loves workout classes but can’t afford them. We’ll foot the bill for that fancy studio sesh when you sign up for an ARMY information session.
Body-ody-ody on U.S.
SEO Secures the Bag
Next time someone hits up Google for financial advice, the ARMY Benefits page will be the top result.
AMEX ARMY
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AMEX and ARMY link up to send 10 recruits on the trip of a lifetime. This year, anyone who completes basic training gets the chance to win a stay at Daddy’s Summer Home.
For one month, winners live large with a personal chef, trainer, and private helipad.
And to highlight AMEX’s military perks, these troops get an ARMY Platinum Card. With free reign to charge Daddy’s card while they live under his roof.
Daddy’s Card Comes with Perks
AD: Alyse Rohloff