WEAPON DROP

🫧

WEAPON DROP 🫧

Sephora enters the world of Fortnite with a product-themed weapon drop.

We'll show how blue-light sunscreen protects your skin by creating BlueScreen. A shield that protects your in-game skin from enemy fire.

Beauty in Battle

ITEM SHOP

✨

ITEM SHOP ✨

Sephora Haul

In-game billboards drive players to the item shop, where you can use Vbucks to buy Sephora gear for your avatar.

PRODUCT PACKS

🧴

PRODUCT PACKS 🧴

Treat Yourself to a SKIN

To bring players out of the game and into our stores, we created bundles that make self-care simple. Not only are we introducing a new audience to our products, but we’re giving gamers what they really want.

An exclusive skin.

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OOH

OOH

Self-Care made Simple

We’re bringing the collab to life by speaking about self care in a way guys understand. Fortnite slang.

SWITCH ON TWITCH

🎮

SWITCH ON TWITCH 🎮

Sephortnite

Sephora and Fortnite collide on Twitch. We’re calling on influencers and streamers to trade places. While Fortnite gamers gab about our products, beauty gurus test our in-game content.